The following TripReport snippet is taken from 2004/05 Laguy's Sao Paulo Ins And Outs

As best as I can tell, the rate is $R65 per hour, although it is possible this was for half an hour. The three garotas who introduced themselves ranged from awful to acceptable but not great. In contrast, the one garota who was walking up the stairs to a one-hour session when I arrived looked, at least from a distance, like a knockout. So, I reserve judgment until my next visit, which I plan on making.

It is about a 20-minute walk from the Praca Arvore Metro station. If you have taken the Metro from the direction of Metro Station Se, you will want to leave the Metro station and walk back in the direction you came from, up Av. Jabaquara two or three blocks until you reach Rua das Rosas (on the left) at which point you make a left. Then follow Rua das Rosas for about 10 minutes and you will see 732 on the right side of the road. Note that after walking on Rua das Rosas the name of the street will seem to change at a plaza, but it will return to Rua das Rosas once you pass the plaza.

Found this address in LAguy's guide. Cross st is Rua dos Jasmins, on the corner. Viewed 5 garotas, 1 busy. 45 30min, 65 hr. Wow price hasnt increased in 5 yrs?!

price increased to 50. located W of Santa Cruz & Praca da Arvore metro stns. S of R. Luis Gois