An Hermosillo friend told me about this place.
It is definately not a tourist hotel. I did not find any English speakers there. It is not fancy. No pool, jacuzzi, restaurant or other amenities. However, if you want a nice clean, centrally located hotel at a great price - this is your place. I stayed there 3 nights last weekend and enjoyed it. I took a massage parlor girl there and management (an old lady) did not blink an eye. They have a small parking lot for guests that is locked at night. Price for a single room is only $210/night. Address is Zacatecas No.5 between Juarez and Matamoros.