Posted by RickFeliz on February 10, 2001 at 19:03:47:
In Reply to: Re: good news, bad news & really bad news posted by Matiz on February 10, 2001 at 13:00:28:
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from an article on MSNBC under News/International/Americas/San Cristobal "...Fox has promised a new era in U.S.-Mexican relations in which Mexico has a better image north of the border." And there you have it. The guy was head of Coca-Cola in Mexico. He's a top marketing guy. His goal is to create a "better image north of the border." The current image of Tijuana (Sex, Drugs, and Rock 'n Roll) is a blot on the "brand image" of Mexico. If true then his goal is to CHANGE THE PERCEPTION we in the United States have of Mexico. That is, to "sell" Mexico to people in the United States the way he sold Coca Cola to the Mexicans. This is a very successful salesman. Think about it. When was the last time you saw a chica drinking a Pepsi? Regards,
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