Posted by TJResearcher on March 22, 2001 at 11:50:53:
In Reply to: Some things we just never know for sure.... posted by Curious on March 22, 2001 at 11:36:36:
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you have to admit that in order to make it on the street (or in a bar) you have to be pretty familiar with how people think, and able to pick up cues like that in order to make them feel comfortable and market yourself successfully. So to condom or not to condom might be as variable as her tone inflection, general demeanor, way of dress. We could call that the social marketing theory. As such, it would mean that the customers themselves would be the target group for any intervention - that is, encouraging condom use, STD prevention info, etc. It makes good business sense. Though the long-term goals of business (staying healthy means more time on the streets, more customers, and more money) might outweigh the short term benefits of this as a business stratgey. Any thoughts on what factors would influence short vs. long term business planning? |
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